There is a lot here.

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So the best thing is to watch the scrolling pictures on your left and click on whichever one takes your interest. It will take you to that page. 
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Our Offer ... and a promise.

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Clients who have a business coach do well. Very well.
The changes that are made in a business are permanent.
Here is an example: I spoke to Damien last week and his numbers showed 48 enquiries for 53 appointments. MORE appointments than enquiries!
That is because of the script that I shared and a final question at the end of the phone call. 
Huge benefit.
To get in contact with me click on the Coaching pic above. No contract. No obligation.


           First time offer - One month coaching for the cost of one phone appointment. Click here to get in touch with us.

Got time on your hands? Read on .....

A personal greeting ..

Here is one of our most popular articles (and video)...
The Key To Having A Top Class Martial Arts Academy Is ...

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to have top class instructors.
The video below is the first step. 
I am constantly asked by martial arts instructors all over the world, "How do I create great instructors who care about the business like I do?"
The answer is to start with great assistants. They quickly become great instructors.
The video below can be used by you every time you have a student who shows an interest in helping out. Their hesitation is they freely admit that they don't know what to do. Just show them this short video. It gets them on the floor and confident IN THEIR FIRST CLASS..
Our premium page contents provides the rest of the steps and you can get access just below the video.
Premium Page Enrolment Section

Once off fee for a 12 month subscription.
You receive access for 12 months to train your assistants and instructors over and over again
Instructors videos include:

Videos:
1) Where to stand so you see everything - the lighthouse effect.
2) When to deviate from the plan
3) Speaking clearly
4) The 3 rules for Charismatic teaching
5) Safety in classes - rules to keep you out of court!
6) Teaching left handed so every student understands.
7) Visual, Auditory and Kinesthetic - teaching to a variety of learning methods.
8) Demonstrating in 4 easy steps.
9) Public Speaking Basics - Rules to keep your students mesmerised.
$
79.00    
Pssst!  
Get a sneak peak at the first video 
Here ....
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Here Is How to Create 
Awesome Instructors...

“The only way to create quality martial arts students is to have quality martial arts instructors”

The same goes for creating a quality martial arts school. The report on the right will take you through a step by step procedure of creating  quality instructors.

It is not meant to engage a conversation about martial arts and the character traits of great leader. Purely and simply, the aim is to take an eager volunteer and turn that person into a quality instructor who leads by example, exudes enthusiasm and guides students through a martial arts
curriculum.

By registering for our series of emails each step will be sent to you, week by week, so that in the long run you will have all the steps necessary to create awesome instructors in your school. The quick way is to get the report now but the email will give you all that information (over a 20 week period). 
 
Here is the button to click

Matt from New Zealand put it to me this way:

“For those in an assistant’s role I most often get asked “what do I do?” I understand what they (the students) are there for however when instructors first begin they feel awkward and out of place. Having some specific things to do makes all the difference”

The report and these emails are all about giving you a list of specific things to do now that creates these awesome instructors.

A warning, however is that it does take time. But you expected that.

When asking a business leader from another industry the same question, here was the response that I got:

“1 - Inspire Trust, 2 - Clarify Purpose, 3 - Align Systems, 4 - Unleash
Potential. I see these as the 4 imperatives of great leadership”

Again, absolutely correct but it doesn't address the pressing "I need assistants and instructors NOW" problem. That is precisely why I put this together and boiled it down to a 22 page report.

Here is a sample from page 9. 

Making Instructors Think Like You Do 

 All dojo owners want to leave the class in the hands of someone who thinks
like they do. 

The owner cares about the class and thinks about the students’ safety and
progress constantly. Obviously the owner has a vested interested in the success of the students but also has a lot more on the line. If the students seek better instruction elsewhere, the owner loses BIG TIME. 

Question: So how do we ensure that the instructors have the same glasses on
as the owner? 
Answer: By showing them how to watch the class for the same signs. 

So as you can see it is not just how to get a GREAT instructor on the floor. It is much, much more. The first part will give you 3 things to say to an assistant as they walk on to the floor for the first time. It will give them purpose and enable them to make a huge difference straight away.
This will be included in the first few emails.
Opt in now -
Premium Page Enrolment section
One off enrolment fee. 12 months subscription.
Videos include the following Assistant and Instructor training skills:
Praise Co
Safety in classes.
How to Instruct sparring
Public Spoeaking skills
How to instruct so they follow you exactly - mirroring and matching
$
79.00    
Creating Awesome Martial Arts Instructors
Quick start guide
$
17.50    
 
About the Book "The Martial Arts Of Business":
       Sean Allen puts it this way “The journey through my business history is one of trial and error. The casualties of that journey were stress, long hours and a failed marriage. My hidden agenda in writing this systems manual is so other instructors can jump a few steps and move straight to a more peaceful place. One where they can enjoy their training without being joined to their business at the hip.”

     The Martial Arts of Business, Black belt business training for your dojo, has been 15 years in the making. It is the story of how Sean Allen was struggling with his growing martial arts business, systemized, stepped back then sold it.
Under the expert guidance of a business coach, he wrote down all the steps it took to create a procedure that all staff followed on a day to day basis. This allowed him to work on his business rather than in it. It allowed him to have a life and also to be able to put time into other areas that were important – family, fitness and fun.
New report to create instructors NOW.
Included:
5 things an instructor MUST do in each class.
4 numbers to measure when an instructor runs a class.
5 signs of instructor boredom.
3 basics to get a helper to assist with purpose ... in the first lesson.
17 methods to keep volunteers professional.
7 steps that students take to become an owner.
4 steps to get a student to be a top volunteer assistant.
3 steps for a volunteer to become a part time assistant.
6 levels of income used in a martial arts academy.
7 teaching concepts every instructor must know.
3 levels of leadership development.
7 video links for for school owners.
9 Business podcast links.
$
27.00    
 

Not sure whether to get
the report yet?

Simple.
Just subscribe below and the report will be sent to you, piece by piece, in a series of emails.
You don't get all the information now, but it is free.
Yes ... FREE.

The Report is Guaranteed...
Yes, guaranteed!

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Sean Allen
"When after receiving this report you must see instant results in your instructors performance.
You must see your instructors acting with purpose the moment you give them the three commands in the first chapter.

If not we will refund your money promptly ... no questions asked.

This report is guaranteed for one full year, 12 months. I would not feel comfortable offering my program without a guarantee as I know it works"
Here's How To Train your staff....

There is only one thing worse than training your staff and they leave ... that is NOT training them and they stay.

You have probably heard this before. Well here is a dramatic example (and an offer) of how important it is.

Damien Martin of Southern Cross Martial Arts on the Eastern seaboard of Australia, is doing some business coaching with me. As part of my normal questioning, I found that his enquiry to join rate was ... well, not good. In June, he recorded 34 enquiries, 14 intros and 5 joined. This is a 15% join rate and any coach that knows his stuff will realise this has to be fixed before anything alse happens.

That is exactly what we did. Damien had his staff member watch a video presentation (see this site for purchase details) that provides training on how to answer a phone enquiry and assure an 80% appointment rate. I talked to him briefly about how to focus on the needs of the incoming new member in the phone call, the intro session and the extension conference. Pretty easy stuff.

I called him a week later to ask how it had gone. After the brief staff training session (the video training session only lasts about 15 minutes) the results were amazing.

Click here to read the rest

Here's a Shameless Plug...

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I recently helped out Matt Wickham from Wickham's Martial Arts.
Sometimes I just don't realise how valuable another opinion can be if the person is not emotionally involved. Here is his comment after I helped him:

"Thank you for your reply. It was what I wanted to hear. In my mind it was what I wanted but not having someone in my club to run it by, just made that step easier now to do.Thanks!"

My email address is contactseanallen@yahoo.com.au
Matt has given me permission to put the reply (concerning curriculum) up on this site so look out for it.

    Send us your enquiry ... It's free!
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The 'How To' Ebook by Sean Allen Download the whole book for $39